“Your challenge if you choose accept it …”
Last year, we challenged everyone to secure a minimum of $250 in donations. You crushed it with an average of $295 per ride. This year, we’re raising the bar by challenging every rider to raise at least $300.
We are here to help!
Is this your first year? Fundraising not your thing? Are you uncomfortable asking people for money? No problem, we have you covered with tips & tricks from perennial top fundraisers! Just follow these seven simple steps to get started:
- Set a goal. Actually, set two goals. Set a goal for yourself (e.g. $300) and then double it. Tell everybody about the second goal, keep the first one to yourself. In fact, just tell everybody your goal is $1000. Why not? What’s the worst that could happen…that you only raise $300?
- Build your “ask” list, engage them and keep them updated. Don’t be shy. More importantly, do NOT feel bad about asking for money. Instead, assume that everybody wants the OPTION to support you and will be disappointed if you don’t ask. The more people you ask, the more you’ll raise.
- Suggestions: Friends & family, current or former military (especially Marines!), anybody whose cause you have supported in the past or people who owe you money or favors.
- Pro tip: keep everybody involved by giving them the option to provide support in the form of positive thoughts and fingers crossed for good weather and no mechanical issues.
- Pro tip: send emails via bcc: to avoid spam caused by well-intended “reply all” messages.
- Keep it simple, but make it personal. Use the donation letter template to send emails to everybody on your list.
- Pro tip: “Make it your own” by including a personal story about why you are doing the ride or what it means to you.
- Pro tip: Include pictures from past rides (the muddier, the better).
- Pro tip: Use your social media channels (Facebook, Twitter, Instagram, personal blog) to amplify your message.
- Pro tip: Offer perks (gift, act of service, ride swag or raffle prizes) to your supporters to encourage larger donations.
- Make it easy to contribute. Provide clear instructions (5th grade simple) about when you need donations, how to get them to you and who to make the check out to. If you haven’t yet, set up a fundraising page at GroupRev.com
- Pro tip: Provide multiple options (PayPal, Check, Cash, Venmo).
- Pro tip: Throw a party and ask everybody who attends to bring a donation.
- Pro tip: Instead of simply asking for a donation, suggest contribution amounts (e.g. $20 or $40).
- Note: we prefer that you collect the money and turn it in (see below), but if your supporters use the Flag2GC PayPal account, be sure they include your name.
- Please do NOT set up a GoFundMe account.
- Be Persistent! Send updates every week or so. Some people will donate immediately, others prefer last minute and will appreciate the reminder.
- Pro tip: Provide updates on your fundraising (“I’m half way to my goal!”) and training progress (“I just got back from a 30 mile ride in 100+ heat”).
- Stay Organized. Keep track of who-pledged-what and follow up to make sure you get the donation. Let people when you receive their donation (if not in person). Send receipts (use this email friendly template).
- Turn in your donations by July 18th. In order to be eligible for the raffle on August 1st, we Write a personal check for your cash donations. Send via snail mail: MLC c/o Carie Wilson | 5937 S. Brittany Lane | Tempe, AZ 85283.
Ready for more? Check out “Know the charity you’re supporting”